Full course coming soon

Product Launch Strategy: Timing, Positioning, and Readiness

7 chapters · 32 lessons

1. 1. Audience Fit and Segmentation Analysis

   4 lessons

   Learn to identify target segments, map jobs-to-be-done, and assess reachable demand for launch planning.

2. 2. Competitive Timing and Counterprogramming

   5 lessons

   Evaluate when to avoid, embrace, or position against competing launches based on audience overlap and differentiation.

3. 3. Build Readiness and Technical Launch Criteria

   5 lessons

   Define what must be stable on day one and coordinate engineering readiness across platforms and environments.

4. 4. Distribution and Storefront Strategy

   4 lessons

   Choose distribution channels, optimize product pages, and manage platform relationships for discovery and trust.

5. 5. Launch Day Operations and Support Scaling

   5 lessons

   Plan for technical support, incident response, and operational scaling during the critical launch window.

6. 6. Post-Launch Roadmaps and Update Strategies

   5 lessons

   Build feedback loops, prioritize patches and features, and turn early attention into durable adoption.

7. 7. Cross-Functional Launch Coordination

   4 lessons

   Align product, engineering, marketing, data, and support teams around shared launch goals and dependencies.