Full course coming soon

Brand Architecture Strategy for Product and Marketing Leaders

7 chapters · 30 lessons

1. 1. Brand Architecture Models and Trade-offs

   4 lessons

   Understand the spectrum from branded house to house of brands and the strategic implications of each choice.

2. 2. Diagnosing Your Current Brand System

   4 lessons

   Audit existing brand relationships to identify hidden constraints, inefficiencies, and misalignment with strategy.

3. 3. Designing Architecture for New Launches and Extensions

   5 lessons

   Apply decision frameworks to determine optimal brand structure for product launches, line extensions, and category expansion.

4. 4. Brand Architecture in Mergers and Acquisitions

   4 lessons

   Navigate integration decisions that preserve acquired brand value while achieving operational synergies.

5. 5. Implementing Architecture Across Touchpoints

   5 lessons

   Translate architecture decisions into consistent execution across product, marketing, sales, and operations.

6. 6. Managing Sub-Brand Evolution and Independence

   4 lessons

   Recognize when sub-brands need more autonomy and execute transitions from feeder brands to standalone platforms.

7. 7. Portfolio Rationalization and Brand Pruning

   4 lessons

   Make disciplined decisions about which brands to invest in, consolidate, or retire based on strategic fit and performance.