Full course coming soon

Marketplace Design for Creator Platforms

7 chapters · 34 lessons

1. 1. Marketplace Fundamentals and Network Economics

   4 lessons

   Understand two-sided marketplace dynamics, liquidity challenges, and the economic principles that govern creator platforms.

2. 2. Discovery and Matching System Design

   5 lessons

   Build search, filtering, and recommendation systems that help buyers find the right creators for their goals.

3. 3. Pricing Models and Incentive Structures

   5 lessons

   Design pricing mechanisms, fee structures, and incentive systems that align creator, buyer, and platform interests.

4. 4. Campaign Workflow and Activation Systems

   5 lessons

   Build end-to-end workflows that turn marketplace discovery into completed transactions with content delivery.

5. 5. Measurement and Performance Analytics

   5 lessons

   Design measurement frameworks that prove creator campaign value and inform marketplace optimization decisions.

6. 6. Trust, Safety, and Quality Control

   5 lessons

   Build verification, moderation, and dispute resolution systems that protect marketplace integrity and participant trust.

7. 7. Marketplace Operations and Growth Strategies

   5 lessons

   Develop operational playbooks for onboarding, liquidity management, and scaling marketplace participation.