Full course coming soon

Media Licensing Strategy for Digital Products

7 chapters · 35 lessons

1. 1. Anatomy of a Media License

   5 lessons

   Understand the core components of licensing agreements and how they translate to product constraints.

2. 2. Commercial Models and Deal Structures

   5 lessons

   Evaluate and negotiate financial terms that align licensing costs with product economics.

3. 3. Designing Products Within License Boundaries

   5 lessons

   Build features and user experiences that respect rights constraints while maximizing user value.

4. 4. Licensing for AI and Synthetic Media Products

   5 lessons

   Navigate emerging licensing issues for training data, retrieval, generation, and derivative outputs.

5. 5. Operationalizing Licensing Across Teams

   5 lessons

   Build cross-functional processes to ensure compliance, reporting, and strategic alignment.

6. 6. Strategic Licensing Decisions

   5 lessons

   Make build vs buy vs license decisions and assess long-term portfolio strategy.

7. 7. Case Studies and Negotiation Simulations

   5 lessons

   Apply licensing frameworks to real-world scenarios across sports, entertainment, news, and AI.