Full course coming soon

Digital Distribution Strategy for Software Products

7 chapters · 33 lessons

1. 1. Distribution as Product Infrastructure

   4 lessons

   Understand how distribution channels shape discovery, trust, and the ongoing product relationship beyond initial delivery.

2. 2. Platform Selection and Tradeoff Analysis

   5 lessons

   Evaluate curated stores, direct downloads, enterprise channels, and sideloading based on control, reach, and trust requirements.

3. 3. Packaging and Catalog Strategy

   5 lessons

   Structure product artifacts, metadata, and compatibility signals to support discovery, installation, and user decision-making.

4. 4. Entitlement and Access Control Design

   4 lessons

   Build systems for managing who can access products through purchases, subscriptions, licenses, and organizational policies.

5. 5. Delivery Infrastructure and Performance

   5 lessons

   Design network delivery, caching, and installation systems that handle scale, device diversity, and connectivity constraints.

6. 6. Launch Readiness and Rollout Execution

   5 lessons

   Plan staged releases, beta programs, and early access strategies that balance feedback collection with reputation risk.

7. 7. Continuous Updates and Feedback Loops

   5 lessons

   Operate ongoing update cycles that respond to user feedback, platform changes, and security requirements while maintaining trust.