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Retail Media Strategy: Planning and Measuring In-Store Campaigns

7 chapters · 32 lessons

1. 1. Retail Media Fundamentals and the In-Store Opportunity

   4 lessons

   Understand how retail media networks monetize physical and digital store environments as addressable advertising channels.

2. 2. Creative Strategy for In-Store Digital Signage

   5 lessons

   Adapt video and static creative for the constraints and opportunities of physical retail environments.

3. 3. Placement Planning and Audience Targeting

   5 lessons

   Select screen locations and timing based on category behavior, store format, and shopper traffic patterns.

4. 4. Commerce Measurement and Attribution

   5 lessons

   Design measurement frameworks that connect in-store media exposure to purchase behavior and sales outcomes.

5. 5. Omnichannel Retail Media Campaign Design

   4 lessons

   Coordinate messaging and measurement across in-store screens, retailer apps, and ecommerce placements.

6. 6. Use Case Playbooks: Discovery, Education, and Promotion

   5 lessons

   Apply retail media strategies to specific campaign objectives including product launches, trial, and seasonal promotions.

7. 7. Negotiation, Budgeting, and Vendor Management

   4 lessons

   Evaluate retail media partners, allocate budgets across channels, and manage ongoing campaign operations.