Full course coming soon

Startup Metrics for Product Market Fit

7 chapters · 33 lessons

1. 1. Output Metrics vs Diagnostic Signals

   4 lessons

   Learn why revenue and user counts can mislead and how to identify metrics that reveal causation and repeatability.

2. 2. Instrumenting for Evidence

   5 lessons

   Design tracking systems that capture customer behavior, not just transactions, to test hypotheses about product market fit.

3. 3. Cohort Retention Analysis

   5 lessons

   Master cohort-based methods to determine if customers stay, expand, and derive ongoing value from your product.

4. 4. Unit Economics and Profitability Paths

   5 lessons

   Calculate customer acquisition cost, lifetime value, and payback period to assess whether growth is sustainable.

5. 5. Testing Repeatability and Scalability

   5 lessons

   Identify patterns in customer acquisition, sales cycles, and use cases that reveal whether traction can scale.

6. 6. Interpreting Metrics in Context

   4 lessons

   Learn to read metric patterns across market maturity, competitive dynamics, and business model to avoid false signals.

7. 7. From Metrics to Decisions

   5 lessons

   Translate metric insights into product roadmap, go-to-market strategy, and resource allocation choices.