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Marketplace Strategy: Building Sustainable Network Effects

7 chapters · 31 lessons

1. 1. Marketplace Fundamentals and the Liquidity Problem

   4 lessons

   Understand what makes marketplaces different from linear businesses and why liquidity is the central strategic challenge.

2. 2. Acquisition Strategy: Rented vs. Earned Growth

   5 lessons

   Learn how to evaluate whether user acquisition creates durable value or temporary activity.

3. 3. Designing Reinforcing Loops and Flywheels

   5 lessons

   Map the causal loops that turn activity into compounding advantage.

4. 4. Monetization Timing and Value Capture

   4 lessons

   Decide when and how to extract revenue without breaking liquidity or trust.

5. 5. Competitive Moats and Defensibility in Platforms

   5 lessons

   Evaluate what prevents competitors from replicating your marketplace advantage.

6. 6. Marketplace Strategy in AI and Developer Platforms

   4 lessons

   Apply marketplace principles to AI tools, model hubs, and developer ecosystems.

7. 7. Evaluating Marketplace Businesses as an Operator or Investor

   4 lessons

   Build a repeatable framework to assess platform health and strategic positioning.