Full course coming soon

Strategic Endorsement and Sponsorship Evaluation

7 chapters · 34 lessons

1. 1. Trust Transfer Mechanics in Endorsement Deals

   4 lessons

   Understand how credibility moves from established figures to unfamiliar products and what makes trust borrowing effective or risky.

2. 2. Category Risk Assessment for Partnerships

   5 lessons

   Identify which product categories carry higher reputational weight and require deeper diligence before endorsement.

3. 3. Regulatory and League Compliance Navigation

   5 lessons

   Learn how league policies, regulatory bodies, and governance structures shape what endorsements are permissible and how they must be disclosed.

4. 4. Due Diligence for Brands and Endorsers

   5 lessons

   Conduct thorough vetting of potential partners to uncover red flags, verify legitimacy, and protect long-term reputation.

5. 5. Structuring Endorsement Agreements for Risk Management

   5 lessons

   Design contract terms that protect both parties, define deliverables clearly, and include exit provisions for reputational crises.

6. 6. Portfolio Strategy for Athletes and Public Figures

   5 lessons

   Build a balanced endorsement portfolio that maximizes income while managing cumulative reputational risk across categories.

7. 7. Measuring and Optimizing Endorsement Performance

   5 lessons

   Track the effectiveness of trust transfer campaigns using both traditional metrics and credibility-specific indicators.