Full course coming soon

Promotional Pricing Strategy for Digital Products

7 chapters · 32 lessons

1. 1. Mapping Business Objectives to Incentive Design

   4 lessons

   Learn to align promotional tactics with strategic goals like acquisition, retention, inventory clearance, and competitive defense.

2. 2. Incentive Mechanisms and Customer Psychology

   5 lessons

   Understand how different promotional formats affect perceived value, urgency, and repeat behavior.

3. 3. Customer Segmentation for Targeted Offers

   5 lessons

   Design segmentation strategies that deliver personalized promotions while controlling cost and fairness risk.

4. 4. Measuring Incremental Lift and True ROI

   5 lessons

   Separate incremental revenue from cannibalization using holdout tests, synthetic controls, and cohort analysis.

5. 5. Avoiding Discount Dependency and Price Erosion

   4 lessons

   Build guardrails to prevent customers from learning to wait for promotions or expecting permanent markdowns.

6. 6. Cross-Channel and Competitive Considerations

   4 lessons

   Manage promotional strategy across channels, platforms, and competitive dynamics without creating conflict.

7. 7. Building a Promotional Pricing Playbook

   5 lessons

   Synthesize frameworks, templates, and decision trees into a repeatable process for your team.