Full course coming soon

Platform Business Models: Control, Distribution, and Ecosystems

7 chapters · 35 lessons

1. 1. Platform Control Points and Value Capture

   5 lessons

   Identify the technical and business layers where platforms exert control and extract value from participants.

2. 2. Distribution Channel Economics and Tradeoffs

   5 lessons

   Evaluate the costs, benefits, and strategic implications of physical, digital, and hybrid distribution models.

3. 3. Licensing, Entitlements, and Access Control

   5 lessons

   Design and evaluate license models that balance user flexibility with platform revenue and security goals.

4. 4. Open Versus Closed Platform Strategies

   5 lessons

   Compare governance models and assess when openness or control better serves platform growth and defensibility.

5. 5. Multi-Sided Market Dynamics and Network Effects

   5 lessons

   Leverage network effects and manage competing interests across users, developers, and third-party partners.

6. 6. Hybrid Channel Strategy and Transition Planning

   5 lessons

   Design phased transitions between distribution models while preserving user trust and partner relationships.

7. 7. Platform Strategy Across Industries

   5 lessons

   Apply platform business model patterns to mobile, IoT, automotive, and emerging technology markets.