Full course coming soon

Conversational Commerce: Marketing Strategy for AI Interfaces

7 chapters · 33 lessons

1. 1. How Conversational Interfaces Change Customer Acquisition

   4 lessons

   Understand the structural shift from browsing and searching to asking and being recommended.

2. 2. Designing for Discoverability in AI Recommendation Systems

   5 lessons

   Learn how brands surface in agent responses when users never type your company name.

3. 3. Building Trust and Transparency in Sponsored Agents

   5 lessons

   Design conversational experiences that clearly separate commercial intent from neutral assistance.

4. 4. Architecting Conversational Marketing Flows

   5 lessons

   Map user intent to agent capabilities, qualification logic, and handoff points.

5. 5. Measurement and Attribution for Multi-Turn Journeys

   5 lessons

   Build frameworks to track performance when conversion happens after questions, clarifications, and recommendations.

6. 6. Vertical Applications: Retail, B2B, Travel, and Regulated Sectors

   4 lessons

   Adapt conversational marketing patterns to industry-specific constraints and opportunities.

7. 7. Operationalizing Conversational Marketing in Your Organization

   5 lessons

   Align product, marketing, and engineering teams to launch and iterate on conversational touchpoints.