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Building User Acquisition Systems That Scale

7 chapters · 32 lessons

1. 1. The User Acquisition Feedback Loop

   4 lessons

   Understand the system architecture that connects audience insight, creative hypotheses, channel distribution, measurement, and iteration.

2. 2. Audience Definition and Segmentation

   4 lessons

   Learn to identify high-value segments based on need, context, willingness to act, and economic potential.

3. 3. Creative Hypothesis Design and Testing

   5 lessons

   Build frameworks to generate testable message variations and discover which motivations drive quality users.

4. 4. Channel Selection and Economics

   5 lessons

   Evaluate paid, owned, and organic channels based on reach, learning speed, unit economics, and strategic fit.

5. 5. Full-Funnel Measurement Systems

   5 lessons

   Build measurement frameworks that connect acquisition to activation, retention, revenue, and lifetime value.

6. 6. Iteration and Optimization Frameworks

   4 lessons

   Apply structured experimentation to improve unit economics and discover new growth levers.

7. 7. Context-Specific UA Systems

   5 lessons

   Adapt the UA loop for mobile apps, B2B SaaS, marketplaces, and community products with unique constraints.