Full course coming soon

Designing Retention Loops for Short-Form Video

7 chapters · 33 lessons

1. 1. The Mechanics of Micro-Commitment

   4 lessons

   Understand how short-form video reduces cognitive and time risk to enable continuous viewing.

2. 2. Hook Architecture and Opening Moments

   5 lessons

   Master the first 3 seconds where viewers decide to stay or leave.

3. 3. Narrative Compression Techniques

   5 lessons

   Deliver complete story beats and information payloads in minimal time.

4. 4. Cliffhangers and Continuation Triggers

   4 lessons

   Design endings that create urgency to watch the next unit.

5. 5. Engagement Signals and Feedback Loops

   5 lessons

   Interpret viewer behavior data to understand what drives continuation.

6. 6. Modular Production and Format Systems

   5 lessons

   Create repeatable structures that support testing, iteration, and algorithmic distribution.

7. 7. Platform Algorithms and Content Sequencing

   5 lessons

   Understand how recommendation systems decide what to show next and how to design for them.