Full course coming soon

Sponsorship Rights Management for Sports and Media Professionals

7 chapters · 30 lessons

1. 1. Mapping Commercial Inventory in Fragmented Rights Environments

   4 lessons

   Learn to identify and categorize all sponsorable assets across athlete, federation, event, and media contexts.

2. 2. Structuring Sponsorship Contracts for Multi-Party Scenarios

   5 lessons

   Draft contract terms that define usage, exclusivity, restrictions, and conflict resolution across overlapping deals.

3. 3. Negotiating Athlete Personal Sponsorships Within Federation Systems

   5 lessons

   Balance athlete commercial freedom with federation kit deals and event sponsor obligations.

4. 4. Designing Federation and Event Sponsorship Packages

   4 lessons

   Create sponsorship tiers that protect official partners while incentivizing athlete participation and performance.

5. 5. Valuing Sponsorship Assets Across Distribution Channels

   4 lessons

   Quantify sponsorship value based on broadcast reach, social amplification, and content reuse.

6. 6. Auditing and Resolving Sponsorship Conflicts

   4 lessons

   Identify rights overlaps, ambush risks, and contract gaps in existing sponsorship portfolios.

7. 7. Activating Sponsorships in High-Emotion Media Moments

   4 lessons

   Design activation strategies that maximize sponsor visibility and credibility during peak attention events.