Full course coming soon

Building Influencer Marketing Programs That Scale

7 chapters · 31 lessons

1. 1. Audience Fit Analysis and Creator Discovery

   4 lessons

   Learn to evaluate creator audiences beyond vanity metrics using engagement quality, demographic fit, and content relevance frameworks.

2. 2. Risk Assessment and Brand Safety Frameworks

   4 lessons

   Design processes to evaluate creator risk, past content, audience sentiment, and compliance requirements before partnership.

3. 3. Brief Development and Creative Guardrails

   5 lessons

   Write effective creator briefs that balance brand requirements with authentic content creation using structured templates and AI assistance.

4. 4. Campaign Workflow and Operations Management

   5 lessons

   Build repeatable systems for managing multiple creator partnerships across regions, products, and platforms simultaneously.

5. 5. Attribution Models and Performance Measurement

   5 lessons

   Implement measurement frameworks that connect creator content to awareness, consideration, and conversion across the customer journey.

6. 6. AI Tools for Brief Creation and Content Analysis

   4 lessons

   Apply AI systems to draft campaign briefs, analyze creator content quality, extract audience language, and summarize performance.

7. 7. Scaling Programs and Building Learning Systems

   4 lessons

   Create feedback loops that turn campaign data into repeatable playbooks, improved creator selection, and better ROI over time.