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Market Analysis for Product and Strategy Teams

7 chapters · 30 lessons

1. 1. Defining Actionable Market Boundaries

   4 lessons

   Learn to scope markets by customer job, buying context, and substitutes rather than industry labels.

2. 2. Customer Segmentation That Drives Decisions

   5 lessons

   Segment by behavior, needs, and willingness to pay to reveal where demand behaves differently.

3. 3. Reading and Triangulating Demand Signals

   5 lessons

   Use multiple data sources to distinguish durable demand from hype, visibility, and temporary novelty.

4. 4. Competitive Positioning and Whitespace Analysis

   4 lessons

   Map competitor strengths, identify defensible gaps, and avoid the mimicry trap.

5. 5. Translating Analysis into Product Roadmap Decisions

   4 lessons

   Turn market insights into prioritized feature bets and build-versus-buy choices.

6. 6. Go-to-Market Strategy and Messaging from Market Insights

   4 lessons

   Craft positioning, channel strategy, and messaging that reflect true market structure.

7. 7. Ongoing Market Monitoring and Strategy Adjustment

   4 lessons

   Build systems to detect market shifts, new entrants, and changing demand patterns over time.