Full course coming soon

Intellectual Property Strategy for Digital Media Professionals

7 chapters · 29 lessons

1. 1. Ownership Structures and Chain of Title

   4 lessons

   Understand how IP ownership is established, transferred, and documented in media production.

2. 2. Structuring Creator and Production Agreements

   4 lessons

   Design contracts that allocate rights, revenue, and control between creators, producers, and platforms.

3. 3. Licensing Frameworks and Deal Structures

   5 lessons

   Negotiate and structure licenses that grant specific rights while preserving core ownership.

4. 4. Format Expansion and Franchise Development

   4 lessons

   Identify and execute opportunities to extend IP across media formats and revenue streams.

5. 5. Rights Management in AI and Automated Media

   4 lessons

   Navigate IP considerations when content is clipped, translated, summarized, or personalized by AI systems.

6. 6. IP Audits and Portfolio Valuation

   4 lessons

   Assess the strength, completeness, and commercial potential of media IP portfolios.

7. 7. Enforcement, Protection, and Dispute Resolution

   4 lessons

   Protect IP from unauthorized use and resolve conflicts over ownership or licensing terms.