Full course coming soon

Go-to-Market Strategy for Product Launches

7 chapters · 32 lessons

1. 1. Market Context and Competitive Attention Mapping

   4 lessons

   Learn to assess what competes for customer attention and identify structural market dynamics that shape launch success.

2. 2. Audience Fit and Positioning Strategy

   4 lessons

   Develop sharp positioning that creates a defensible lane by speaking to specific customer motivations.

3. 3. Launch Window Selection and Timing Decisions

   5 lessons

   Choose launch windows based on discoverability, readiness signals, and strategic portfolio considerations.

4. 4. Marketing Beat Sequencing and Demand Building

   5 lessons

   Design pre-launch marketing sequences that build confidence and convert interest into day-one demand.

5. 5. Post-Launch Momentum and Lifecycle Planning

   5 lessons

   Build retention and growth plans that extend commercial success beyond the initial launch window.

6. 6. Launch Strategy for Portfolio and Platform Teams

   4 lessons

   Apply launch strategy principles to manage multiple products, avoid internal competition, and optimize platform merchandising.

7. 7. Cross-Industry Launch Strategy Applications

   5 lessons

   Adapt launch strategy frameworks to software, hardware, and digital product categories beyond gaming.