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Strategic Positioning: Making Competitive Moves Under Constraint

7 chapters · 31 lessons

1. 1. What Strategy Actually Means

   4 lessons

   Distinguish goals from strategy and learn the components of coordinated competitive choice.

2. 2. Mapping Competitive Environments

   4 lessons

   Identify the constraints, attention dynamics, and structural forces that shape your strategic options.

3. 3. Selecting a Defensible Position

   5 lessons

   Choose where to compete by evaluating avoidance, differentiation, and head-to-head options.

4. 4. Coordinating Resources and Tradeoffs

   4 lessons

   Align pricing, marketing, operations, and timing so every choice reinforces your position.

5. 5. Strategic Timing and Market Windows

   5 lessons

   Decide when to launch, delay, or accelerate based on competitive context and readiness.

6. 6. Adapting Strategy as Conditions Change

   4 lessons

   Build mechanisms to detect market shifts and adjust positioning without abandoning coherence.

7. 7. Applying Strategic Positioning to Real Decisions

   5 lessons

   Use positioning frameworks for product launches, AI adoption, career moves, and competitive response.