Full course coming soon

Platform Advertising Systems: Architecture, Policy, and Strategy

7 chapters · 33 lessons

1. 1. Platform Advertising as Infrastructure

   4 lessons

   Understand platform advertising as a multi-sided marketplace combining inventory, signals, decision systems, and measurement.

2. 2. Auction Mechanics and Ad Ranking Systems

   5 lessons

   Design auction systems that allocate ad inventory based on bids, relevance, and business constraints.

3. 3. Policy Engines and Market-Specific Rules

   5 lessons

   Build policy systems that enforce content, targeting, and competitive rules across jurisdictions.

4. 4. Targeting, Segmentation, and Privacy Constraints

   4 lessons

   Design targeting systems that balance advertiser precision with user privacy and regulatory limits.

5. 5. Measurement, Attribution, and Optimization Loops

   5 lessons

   Implement measurement systems that enable advertisers to optimize campaigns toward business outcomes.

6. 6. Regulatory Compliance and Competition Law

   5 lessons

   Navigate Digital Markets Act, antitrust rules, and market-specific regulations affecting platform advertising.

7. 7. Strategic Decisions for Platform Operators and Advertisers

   5 lessons

   Make strategic choices about ad product design, channel selection, and risk management.