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Media Distribution Strategy: Aggregation, Bundling, and Platforms

7 chapters · 31 lessons

1. 1. Distribution Economics: Why Aggregation Creates Value

   4 lessons

   Understand the cost structures and customer behaviors that make bundled distribution more valuable than fragmented access.

2. 2. Designing Content Bundles That Customers Choose

   5 lessons

   Apply product design principles to create packages that feel cohesive, not arbitrary collections.

3. 3. Rights Acquisition and Portfolio Strategy

   4 lessons

   Learn how to evaluate, negotiate, and assemble content rights that strengthen your distribution position.

4. 4. Monetization Models for Aggregated Distribution

   5 lessons

   Build pricing and revenue strategies that align costs, customer value, and growth objectives.

5. 5. Product Experience and Retention Mechanics

   4 lessons

   Design the interface, discovery, and engagement features that turn content access into lasting habits.

6. 6. Competitive Moats and Platform Defensibility

   4 lessons

   Assess how aggregation builds barriers to entry and sustains market position over time.

7. 7. Applying Distribution Strategy Beyond Media

   5 lessons

   Transfer aggregation frameworks to SaaS, education, marketplaces, and AI product platforms.