Full course coming soon

Media Product Design for Direct Revenue

7 chapters · 33 lessons

1. 1. Audience Insight as Product Foundation

   4 lessons

   Learn how to identify and validate audience segments that advertisers value and content teams can serve consistently.

2. 2. Franchise Design Principles

   5 lessons

   Build recurring content formats that audiences recognize, teams can execute, and advertisers can understand.

3. 3. Production Systems for Consistency

   5 lessons

   Design workflows that deliver quality at scale without burning out teams or reinventing process each cycle.

4. 4. Packaging Content for Direct Sales

   5 lessons

   Translate editorial products into commercial packages that sales teams can pitch and advertisers can evaluate.

5. 5. Measurement Beyond Vanity Metrics

   5 lessons

   Define and track performance indicators that connect content outputs to advertiser outcomes and renewal decisions.

6. 6. Revenue Model Integration

   4 lessons

   Connect programming decisions to monetization strategy from concept through execution and optimization.

7. 7. Operating the Product Over Time

   5 lessons

   Sustain and evolve media products through audience shifts, team changes, and market conditions.