Full course coming soon

SaaS Marketing Diagnosis and Growth Mapping

7 chapters · 31 lessons

1. 1. Diagnosing SaaS Growth Gaps

   4 lessons

   Learn to identify where your customer journey is actually breaking down before choosing a marketing solution.

2. 2. Marketing Functions and Capabilities

   5 lessons

   Understand the distinct jobs marketing can do and when each capability actually matters for SaaS growth.

3. 3. Matching Motion to Sales Model

   4 lessons

   Align marketing strategy with whether you run product-led, sales-led, or hybrid go-to-market.

4. 4. Measurement Frameworks for SaaS Marketing

   5 lessons

   Build metrics that connect marketing spend to subscription revenue, not vanity numbers.

5. 5. Evaluating Agencies and Marketing Partners

   4 lessons

   Learn to assess vendor capabilities against your diagnosed gap, not their service menu.

6. 6. Stage-Specific Marketing Strategies

   5 lessons

   Adapt your marketing approach as your SaaS company moves from early stage to scale.

7. 7. Building Your Marketing Capability Roadmap

   4 lessons

   Create a prioritized plan that sequences marketing investments based on your evolving growth constraints.