Full course coming soon

Franchise Economics for Sports and Entertainment Businesses

7 chapters · 32 lessons

1. 1. Franchise Value Creation Mechanisms

   4 lessons

   Understand how scarcity, coordination, and territory rights transform team operations into investable assets.

2. 2. Franchise Agreement Architecture

   5 lessons

   Design contracts that define ownership boundaries, revenue categories, and operational control.

3. 3. Territory Economics and Market Selection

   5 lessons

   Evaluate cities and regions using demographic, infrastructure, and partnership potential.

4. 4. Revenue Sharing and Incentive Alignment

   4 lessons

   Structure financial models that balance individual franchise performance with league-wide growth.

5. 5. Franchise Valuation and Investment Modeling

   5 lessons

   Build financial models that capture territory value, brand equity, and future cash flows.

6. 6. Expansion Strategy and Franchise Allocation

   4 lessons

   Design phased growth plans that maximize league value while managing operational complexity.

7. 7. Operational Execution and Local Franchise Management

   5 lessons

   Run day-to-day franchise operations that build fan loyalty and sustainable cash flow.