Full course coming soon

Building Financial Benchmarks for SaaS and B2B Decision Making

7 chapters · 32 lessons

1. 1. Defining Valid Peer Sets

   4 lessons

   Learn to segment companies by business model, growth stage, and market characteristics that affect cost structure.

2. 2. Metric Normalization and Accounting Adjustments

   5 lessons

   Master techniques to make metrics comparable across companies with different accounting policies and reporting practices.

3. 3. Statistical Analysis of Benchmark Distributions

   4 lessons

   Apply statistical methods to understand where your metrics sit and whether variance is meaningful or noise.

4. 4. Common SaaS and B2B Benchmark Metrics

   5 lessons

   Deep dive into the most important operational and financial benchmarks and what drives variance in each.

5. 5. Connecting Benchmarks to Strategic Decisions

   5 lessons

   Build frameworks that translate benchmark variance into specific resource allocation and planning decisions.

6. 6. Benchmark Communication and Stakeholder Alignment

   4 lessons

   Learn to present benchmark findings to boards, executives, and cross-functional teams with appropriate context and nuance.

7. 7. Advanced Applications and Emerging Benchmarks

   5 lessons

   Apply benchmarking techniques to new investment areas like AI and platform shifts where historical data is limited.