Full course coming soon

Performance Influencer Marketing: Commerce Attribution and ROI

7 chapters · 35 lessons

1. 1. Attribution Fundamentals for Creator Campaigns

   5 lessons

   Understand how attribution models connect creator touchpoints to purchase decisions across different customer journeys.

2. 2. Building Campaign Tracking Infrastructure

   5 lessons

   Set up technical systems to capture creator-driven traffic and connect it to conversion events.

3. 3. Conversion Path Analysis and Optimization

   5 lessons

   Analyze how shoppers move from creator content to purchase and identify friction points to improve conversion rates.

4. 4. Creator Performance Metrics and ROI Calculation

   5 lessons

   Measure creator effectiveness using commerce metrics that connect directly to revenue and profitability.

5. 5. Compensation Models and Incentive Design

   5 lessons

   Structure creator payment systems that align with campaign goals and balance risk between brand and creator.

6. 6. Data-Driven Creator Selection and Matching

   5 lessons

   Use audience data and historical performance to identify creators who will drive qualified conversions, not just impressions.

7. 7. Platform Ecosystems and Dependency Management

   5 lessons

   Navigate marketplace rules, platform changes, and multi-channel strategies to reduce reliance on any single system.