Full course coming soon

SaaS Pricing Strategy for AI and Usage-Based Products

7 chapters · 32 lessons

1. 1. Value Metrics and Pricing Foundations

   4 lessons

   Understand how value metrics connect customer outcomes to revenue and why they matter more than price points.

2. 2. Cost Structure and Unit Economics

   5 lessons

   Model the cost to serve customers and identify where margin risk lives in your pricing plan.

3. 3. Designing Tiers and Packaging

   5 lessons

   Build tiered plans that guide customers to the right package and create expansion paths.

4. 4. Usage Rules, Caps, and Overages

   4 lessons

   Design usage policies that protect margin and guide behavior without creating friction or surprise bills.

5. 5. Hybrid and Usage-Based Pricing Models

   5 lessons

   Combine subscription and consumption pricing to align revenue with value and cost.

6. 6. Pricing Research and Customer Feedback

   4 lessons

   Gather willingness to pay data and validate pricing hypotheses before launch.

7. 7. Pricing Changes and Communication Strategy

   5 lessons

   Plan, execute, and communicate pricing updates to minimize churn and maximize expansion.