Full course coming soon

Attribution Systems for Performance Marketing

7 chapters · 32 lessons

1. 1. Trackable Link Architecture and Click Attribution

   4 lessons

   Build the foundational tracking infrastructure that connects content mentions to measurable user actions.

2. 2. Attribution Models and Credit Assignment

   5 lessons

   Implement rules that decide which partner receives credit when multiple touchpoints contribute to a conversion.

3. 3. Commission Calculation and Payout Systems

   5 lessons

   Design flexible commission engines that handle tiered rates, product categories, and complex payout schedules.

4. 4. Fraud Detection and Data Quality Controls

   4 lessons

   Implement safeguards against click fraud, cookie stuffing, and attribution manipulation.

5. 5. Product Metadata and Content Workflow Integration

   5 lessons

   Embed affiliate tags and product data into publishing systems so recommendations are consistent and trackable.

6. 6. Analytics, Dashboards, and Partner Reporting

   4 lessons

   Build reporting systems that give partners visibility into performance while protecting merchant data.

7. 7. System Design and Scalability Considerations

   5 lessons

   Architect attribution platforms that handle high traffic, low latency, and evolving business requirements.