Full course coming soon

Designing Retention Layers for Product Growth

7 chapters · 32 lessons

1. 1. Mapping Core Loops and User Value

   4 lessons

   Learn to identify the repeated behaviors and accumulated assets that define your product's retention foundation.

2. 2. The Retention Layer Framework

   5 lessons

   Understand the three-part structure that turns updates into compounding engagement systems.

3. 3. Designing Mastery Loops That Deepen Play

   5 lessons

   Build new challenge and progression systems that reward existing user knowledge without forcing resets.

4. 4. Evaluating Update Proposals for Retention Impact

   4 lessons

   Apply diagnostic questions to distinguish updates that compound engagement from those that add chores or friction.

5. 5. Retention Layers Across Product Categories

   5 lessons

   Adapt the framework to SaaS tools, marketplaces, content platforms, and consumer apps beyond games.

6. 6. Roadmap Prioritization With Retention Layers

   4 lessons

   Integrate retention layer thinking into quarterly planning, feature scoring, and stakeholder communication.

7. 7. Measuring and Iterating on Retention Layers

   5 lessons

   Define metrics and experiment designs to validate whether updates actually deepen engagement over time.