Social media advertisingThe $640 Billion Wave: How Creators Should Position Themselves Before Social Ad Spend Rewrites the RulesOmdia forecasts social media will command nearly half of all global online ad revenue by 2030. Here is what a 12% annual growth rate actually means for your platform choices, niche decisions, and partnership pitches right now.Social Media AdvertisingCreator EconomyOmdia ResearchDigital AdvertisingMain Character·May 23, 2026·5 min readRead the story